Case study · E-commerce

B2B Wholesale Portal

Enterprise ordering with bulk pricing & ERP sync

CYBERCUBE designed a scalable wholesale ordering platform that helped business buyers place large orders faster, apply contract-based pricing, route approvals, and synchronize order data with ERP operations.

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Industry
E-commerce & retail
What we built
5 integrated components
Key outcome
Faster Bulk order placement

Overview

Modernizing wholesale ordering for enterprise buyers

A wholesale business needed a digital ordering portal that could support large-volume buyers, negotiated pricing, account-specific catalogs, approval chains, and ERP-connected fulfillment.

Their existing process depended on emails, spreadsheets, phone orders, and manual pricing checks, creating delays for both customers and internal sales teams.

The main operational challenges included:

  • Manual order entry for bulk and repeat purchases
  • Inconsistent application of customer-specific pricing and discounts
  • Slow approval workflows for high-value or restricted orders
  • Disconnected order data between the customer portal and ERP system

The goal was a secure, scalable B2B portal that simplified ordering while preserving enterprise controls.

app.cybercube.software
Wholesale workspace dashboard · sample data

Experience flow

From buyer request to ERP-synced fulfillment

Buyer login Account catalog Bulk pricing Contract rules Approval flow Manager review ERP sync Fulfillment ready
The portal connects buyer self-service, pricing logic, internal approvals, and ERP fulfillment into one controlled ordering workflow.

The solution

A secure wholesale ordering system built for scale

CYBERCUBE created a B2B commerce portal that combined enterprise ordering, pricing automation, approval governance, customer account management, and ERP synchronization.

Core components

The platform was structured around the operational needs of wholesale buyers, sales teams, finance teams, and fulfillment teams.

Ordering

1. Enterprise ordering portal

  • Account-specific catalogs and product availability
  • Bulk order creation for repeat and high-volume purchases
  • Saved order templates for faster reordering
Pricing

2. Bulk pricing engine

  • Customer-specific price lists and contract pricing
  • Quantity breaks, tiered pricing, and negotiated discounts
  • Automated pricing validation before checkout
Workflow

3. Approval workflows

  • Configurable approval rules by order value or buyer role
  • Manager review before purchase submission
  • Audit trail for approval and rejection decisions
Integration

4. ERP integration

  • Order synchronization with ERP fulfillment workflows
  • Inventory and customer account data exchange
  • Error handling for failed or incomplete syncs
Analytics

5. Sales visibility dashboard

  • Order volume, account activity, and revenue trends
  • Approval bottleneck reporting
  • Customer purchasing behavior insights

Stack used

  • B2B commerce portal
  • Bulk pricing engine
  • Approval workflow system
  • ERP integration layer
  • Role-based access control
  • Operational analytics

Implementation approach

Phased delivery.

  1. 01

    Workflow discovery

    Mapped buyer roles, pricing rules, approval paths, ERP requirements, and wholesale ordering patterns.

  2. 02

    Portal architecture

    Designed the account portal, catalog controls, permission model, pricing engine, and checkout workflow.

  3. 03

    Integration build

    Connected order submission, inventory visibility, customer data, and fulfillment records with ERP systems.

  4. 04

    Testing and optimization

    Validated pricing accuracy, approval routing, ERP sync behavior, security rules, and large-order performance.

Results

Outcomes at a glance.

Faster Bulk order placement
Automated Contract pricing rules
Controlled Approval workflows
Connected ERP order operations
  • Enterprise ordering
  • Pricing automation
  • ERP synchronized
The portal turned wholesale ordering from a manual sales process into a controlled digital workflow.
B2B commerce lead, CYBERCUBE
  • Reduced manual order entry by enabling business buyers to place and repeat orders directly
  • Improved pricing accuracy through automated customer-specific and volume-based pricing rules
  • Created approval controls for high-value orders, restricted products, and buyer permissions
  • Connected portal activity with ERP workflows for fulfillment, inventory, and account records
  • Gave sales and operations teams clearer visibility into customer ordering behavior

Impact & outcome

A wholesale platform ready for enterprise growth

CYBERCUBE delivered a scalable B2B portal that helped the company modernize wholesale ordering, reduce internal friction, and improve customer self-service.

B2B customers expect the speed of e-commerce with the control of enterprise procurement. This solution gave buyers a faster ordering experience while giving the business stronger governance, cleaner data, and better ERP-connected operations.

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